Maze

Website: https://maze.co/
Category: Research platforms / User research & testing
Type: SaaS product (end-to-end user research platform)

Description

Maze is an end-to-end user research platform that enables teams to recruit participants, run a wide range of qualitative and quantitative studies, and analyze insights in one place. It supports everything from prototype and usability testing to interviews and large-scale surveys, with built-in participant recruitment, AI-assisted analysis, and automated reporting.

Features

Participant Recruitment & Management

• Access to a participant panel of over 6 million people
• Support for both B2B and B2C participants
• In-product prompts for recruiting or triggering research directly inside digital products
• Participant management tools for organizing and tracking participants
• Screener questions for targeting and qualifying participants

Research Methods & Study Types

• Prototype testing
• Live website testing
• Mobile testing
• Moderated interviews
• One-on-one interviews
• Surveys (including large-scale quantitative studies)
• Card sorting
• Tree testing
• Concept and idea validation
• Wireframe and usability testing
• Content and copy testing
• Feedback and satisfaction studies

AI & Automation

• AI Moderator to support or automate aspects of moderated research
• Maze AI for assisting with analysis and insights
• AI-powered themes to automatically cluster and organize findings
• AI transcripts for recorded interviews and sessions

Analysis, Reporting & Knowledge Sharing

• Automated reports summarizing key findings
• Video clips and interview clips extracted from sessions
• Interview highlights for fast review of key moments
• Easily embeddable results for sharing insights across tools and stakeholders
• Centralized hub where all discoveries and studies are stored and accessible

Templates & Tools

• Library of pre-built, customizable study templates (“mazes”)
• Question bank for quickly composing research studies

Coverage Across Workflow

• Recruit participants (panel, prompts, screening, management)
• Build and conduct research (surveys, testing, interviews, card sorting, tree testing)
• Analyze and learn (AI analysis, automated reports, clips and highlights)

Use Cases

• Concept and idea validation
• Wireframe and usability testing
• Content and copy testing
• Measuring user satisfaction, feedback, and sentiment
• Continuous discovery and product research across teams

Target Users & Industries

• Roles:
  • User researchers
  • Product designers
  • Product managers
• Industries:
  • Financial services
  • Tech & software
  • Insurance
  • Other digital product organizations

Pricing

A dedicated pricing page is available (https://maze.co/pricing/), but specific plans and prices are not detailed in the provided content.